Northern Ireland Football League Chief Executive Officer Gerard Lawlor and Vlad Kaltenieks, Chief Executive Officer of BOYLE Sports celebrate the launch of the new partnership
THE Northern Ireland Football League are delighted to announce a landmark three-year agreement with BOYLE Sports as Title Partner for both the Men’s and Women’s game.
Having been the League’s Official Betting Partner since December 2025, BOYLE Sports is expanding the successful alliance to become the Title Partner across the BOYLE Sports Premiership, BOYLE Sports Championship and BOYLE Sports Women’s Premiership, while retaining its existing partnership rights including title sponsorship of the BOYLE Sports Women’s Cup.
As part of the partnership, BOYLE Sports will launch a responsible gambling awareness initiative across NIFL clubs, using the League’s matchday and digital platforms to promote practical information, encourage safer betting conversations and support fans throughout the season.
The agreement represents a major commercial milestone for NIFL, becoming the League’s first partnership valued at more than £1 million.
It follows a record-breaking season for the League, with NIFL achieving its strongest-ever performance in terms of viewership and commercial revenue, amassing over 100 million digital views last season.
The new deal will see BOYLE Sports connecting even further with clubs, supporters and communities throughout the season.
Branding will feature across clubs’ playing kit, matchday environments, broadcast highlights, scoreboards, player of the game activations and wider league content which will sit across social channels.
Northern Ireland Football League CEO Gerard Lawlor, said: “We are delighted to extend our relationship with BOYLE Sports through this landmark title partnership.
“This is a major commercial moment for NIFL and reflects the growing strength and ambition of our competitions. BOYLE Sports has already shown real commitment to football in Northern Ireland, and this agreement will deliver meaningful value across our clubs, competitions and communities.”
CEO of BOYLE Sports, Vlad Kaltenieks, added: “Football in Northern Ireland has real momentum and we’re proud to deepen our partnership with the Northern Ireland Football League at such an important time for the League.
“Becoming Title Partner across the Premiership, Championship and Women’s Premiership reflects our belief in the clubs, supporters and communities that make the game so strong.
“This partnership gives us the opportunity to support that growth, enhance fan experience and use our platform to positively engage with fans and the wider football community.”
The announcement comes at a time of growing momentum for the Northern Ireland Football League, as the competition prepares for what is expected to be one of its most high-profile seasons to date.
Title sponsor for the Premiership for the last three years, Sports Direct, will continue as Women’s Premiership sponsor for the remainder of the 2026 season and will also continue their support for the league by agreeing a new deal, as NIFL’s Official Sports Retail Partner.
NIFL would also like to thank Playr-Fit for their support over the last three years as title sponsor of both the Championship and Premier Intermediate League.
