A powerful new sporting initiative has begun with the launch of the Ulster Camogie Ambassadors campaign.
The programme will see 14 incredible women speaking out on topics such as mental health, addiction, LGBTQIA+ identity, pregnancy, and many more important and often overlooked issues.
These women are leading the way — not just for camogie, but for all of women’s sport, proving that true strength lies in honesty, vulnerability, and solidarity by standing up, speaking out, and breaking the silence around issues that have too often been hidden.
The campaign is about changing the culture — from one of silence to one of support. From carrying things alone, to carrying each other.
Ulster Camogie Chairperson, Karen McCormick, who herself is one of the ambassador’s leading the way, said: “I just want to take a moment to sincerely thank each and every one of you — our incredible Ulster Camogie Ambassadors — for your courage, your honesty, and your strength.
“Standing up and speaking out is never easy, especially when the subject is personal, emotional, and often wrapped in silence and shame. But, in stepping forward, you’ve broken that silence. You’ve shown not only bravery, but leadership — the kind that inspires real, lasting change.
“Your voices matter, the culture of shame that has existed for too long in women’s sport has no place here.
“Instead, we are creating a new culture — one built on support, respect, and solidarity. Because of you, young girls coming up in our sport will know it’s OK to speak their truth. They’ll see that their stories are valid, that their struggles are not theirs to carry alone, and that in this community, we lift each other up and support each other on and off the field.
“We are hopeful — because of you. And we are proud beyond words. Thank you for showing us what strength really looks like.”
